Going from HOW to WHY
If your data can’t tell you about the purpose behind every pricing discount and/or rebate, you’re missing valuable information. You need to know what to do, how to do it and why it needs to be done and, you need this done for you automatically. Again, a manual process won’t give you the confidence to trust your data, or the mathematical power to get it right. Pricing involves being proactive and knowing what to do next. With the right tools, you can move through these 3 steps with transparency and accuracy.
Define segmentation of
customers, products, and
market conditions
Gain customer specific price
guidance (floor/target/expert)
Bring discount practices in line
with corporate objectives
Estimate the effect on
promotion types on demand
Forecast return of investment
of promotional budget
Recommend adjustments to
the promotion schedule
Estimate the relationship
between price and demand
Conduct what-if analysis for
list price changes and
optimization of markdowns
Recommend price actions
adhering to price strategies
