Disparate systems increase manual workload and expose your company to human error, inefficiencies, and generate delays due to complexities of operation. This makes customer engagement difficult as you don’t have the required data to analyze for insights. You need to make strategic decisions based on forecasting to stay competitive in this complex industry. There are lots of levers involved due to these complexities and none can go untouched. A rigid process doesn’t support reports and analytics needed for predictive decision-making. 

By moving toward a strategic approach to revenue management, companies like yours can obtain not only full transactional control but also adopt a proactive, even predictive, margin management mindset. As part of revenue management, you calculate pricing based on the influence of internal factors like price or commercial policies and external influences such as competitive landscape and market position, regulatory influence bids/tenders and other customer incentives or contracts (direct or indirect) or customer groups that will impact your margin. All of these elements determine your final margin.